Wednesday, June 29, 2011


The thing that catches my eye the most is how much of the actually cover I can see. Comparing it to todays Esquire cover, there definitely seems to be a big difference from cover to cover. This issue's cover only pertains to Nixon while most today seem to be swamped in advertising. As for the importance of the design of the cover. Its pretty funny, but politically it means a great deal more than getting a laugh out of someone. One of the reasons behind Nixon's loss of the 1960s election was due to him not using makeup during a debate with JFK whom used the makeup. Without it, Nixon looked old, haggard and evil while Kennedy looked fresh, youthful and strong.
     Designed by George Lois, this cover shows how design can be used to advise the vast audience of readers on how a presidential run can be successful or broken due to a bit of cosmetic's. The use of an almost solid textured background with the overlay of Nixon with his eyes closed also allows the reader to develop their own interpretation of this design. Quoted by The New York Times, "Lois 1968 cover conveyed a death wish: eyes closed, his face expressionless, Richard Nixon looks as if he were being prepared by a pit crew of morticians for open-casket viewing".  I personally thought they were just trying to make him look pretty, especially with the pink lipstick, my favorite color.


Sunday, June 12, 2011

Creative Brief III

Identification:  Created by Austin Cooper in 1924, he created these two posters as advertisements to bring people into lower London to use the subway system. His method for bringing people into the London Underground was to show the temperature in the underground and contrast it with the varying temperatures above.

Project: To solve a communications problem with getting Londoner's to use the underground railway system. The purpose of this project was to show the benefits of using the underground railway over walking the streets of London to get to ones intended destination. Cooper's use of colors and patterns helped establish a method of getting Londoner's to come down into the Underground by way of conditions of comfort. The underground would be warmer in the Winder and cooler in the Summer.  

Client: Commissioned by the London Government. These posters were to be used to solve a communications problem they had with getting riders on the underground railway system. Hiring Cooper to create these posters was their way to get more useful advertising through visual stimulation.   

Intended Audience: The intended audience of these posters were the citizens of London. The intent was to get them to become riders of the London Underground by enticing them to get out of the cold or heat above ground. Once underground, the citizens could enjoy the contrasted temperature from above and ride the railway to their destination.

Core Message: The core message was simple in form and very effective I believe. The posters which were used to bring riders into the London Underground used geometric shapes as visual cues for changes in temperature from the above ground to below ground. Cubism being the movement in which this was inspired, Cooper effectively and visually conveys the benefits of using the London Underground instead of suffering through weather above. With the added text below "It Is warmer down below" or "It is cooler down below". The posters message are very effective with their intended design.  


Thursday, June 9, 2011

Opel Automobiles Poster/Pictorial Modernism

I really enjoy the way this poster portrays Opel. Its a great piece of artistry. The O dominates the left portion of the poster breaking up all the blue. The driver is definitely something of the past. One would never see a person dressed as this gentlemen is portrayed. Only affluent , upper class or professional individuals can own this vehicle is what Erdt is wanting to reflect in this piece. It could mean something completely different, maybe the guy is a pilot but likes Opel automobiles. It kind of reminds me of the old sea-fairing painting i used to see. The poster looks like it has a texture to it, if so it helps bring out the face of the driver, makes it a bit more realistic. In all, its a pretty unique poster, it is definitely a poster i would hang on my hall.


Friday, June 3, 2011

Art Nouveau_ Bitter Campari Poster

Designed by Marcello Dudovich and entitled Bitter Campari. His poster was made to convey the sensations or desires that would arise from drinking a Campari cocktail. The thing that catches my attention the most and pulls me into the poster is the use of the red. The  is red very prominent and encompasses the entire poster. A blending of red, black and white appears to be the only colors used in this entire piece. It doesn't exude the as much of the Art Nouveau style as some of the posters do, no wide views of a womans body or extreme closeup of the face and hair. No long spaghetti like hair or floral material at all or use of several different colors. It definitely captures a bit of essence of the Art Nouveau period. It stands out from the rest, has beautiful color and works with what message it's trying to convey.