Designed by Marcello Dudovich and entitled Bitter Campari. His poster was made to convey the sensations or desires that would arise from drinking a Campari cocktail. The thing that catches my attention the most and pulls me into the poster is the use of the red. The is red very prominent and encompasses the entire poster. A blending of red, black and white appears to be the only colors used in this entire piece. It doesn't exude the as much of the Art Nouveau style as some of the posters do, no wide views of a womans body or extreme closeup of the face and hair. No long spaghetti like hair or floral material at all or use of several different colors. It definitely captures a bit of essence of the Art Nouveau period. It stands out from the rest, has beautiful color and works with what message it's trying to convey.